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Internal Communication Reimagined: Relevant, Flexible, and Efficient – with Staffbase & JASP Widget Builder

7 min read

For companies with more than 500 employees, internal communication is no longer just about information – it determines how well employees are informed, how engaged they feel, and how efficiently organizations function day-to-day. Platforms like Staffbase provide a central foundation, reaching millions of employees worldwide through apps, intranet, and additional channels.

The JASP Widget Builder takes this further by extending Staffbase with flexible, personalized content – without programming and with a clear focus on the work of communication and editorial teams.

The Reality: Why Internal Communication Often Loses Relevance

Many companies today have technically powerful intranet and employee app solutions in place. Yet usage falls short of expectations. The reason rarely lies with the platform itself, but rather in how content is delivered and maintained.

1. Relevance: Too Much Information for Everyone

Employees often receive identical content – regardless of whether they work in the office, in production, or remotely. The result: Important information gets lost in the general news stream and platform acceptance declines.

How the JASP Widget Builder helps:

Individual widgets allow targeted content delivery – for example, by location, organizational unit, or role. Employees see only what’s truly relevant to their daily work. Communication becomes more personal and measurably more effective.

Real-world Example:

Production Staff Location North:
→ Cafeteria menu Location North
→ Shift schedule updates
→ Shuttle times for early shift

Office Team Location South:
→ Parking availability
→ Meeting room bookings
→ Public transport connections

2. Flexibility: When Updates Become IT Projects

Internal communication needs to react quickly. Traditional structures with long approval and development cycles slow down editorial teams and unnecessarily tie up IT resources.

How the JASP Widget Builder helps:

Widgets are managed directly in Staffbase. Communication and intranet teams work with no-code templates and implement changes within minutes. IT is only involved in initial setup – not in daily operations.

Typical Workflow:

Traditional:
Change request → IT ticket → 2-week wait → Implementation

With Widget Builder:
Change request → Open widget editor → 5 min adjustment → Live

3. Value: Information That Helps in Daily Work

Employees today expect more than news and company announcements. Typical daily questions are:

  • 🍽️ What’s for lunch in the cafeteria today?
  • 🚌 When does the next bus leave?
  • 📋 Where do I find relevant HR documents?
  • 🅿️ Is there still a parking spot available?

How the JASP Widget Builder helps:

Dynamic widgets provide exactly this information directly in the Staffbase app or intranet – automated, current, and in the right place.

JASP Widget Builder – Value at a Glance

Core Functions

📍 Personalization Target content by location, role, or group – with intelligent targeting options

🎨 Easy Management Intuitive operation without programming skills – editors work completely independently

🎯 Proven Templates Widgets for news, menus, anniversaries, and service information

🔗 Seamless Integration Extends Staffbase and integrates Microsoft 365 content like SharePoint

🔒 Security & Privacy Role-based visibility, GDPR-compliant usage, EU data hosting

Technical Foundation: Reduced to Essentials

The JASP Widget Builder integrates seamlessly into existing Staffbase architectures, characterized by high scalability, cloud operation, and extensive integrations.

Integration & Architecture

Microsoft 365 / SharePoint
         ↓
   Widget Builder API
         ↓
  Staffbase Platform
         ↓
  App + Intranet + Web

Core Features:

  • ✅ Display content from Microsoft 365 and SharePoint directly
  • ✅ Single sign-on via Staffbase for simple, secure usage
  • ✅ No additional system landscape, no increased maintenance
  • ✅ REST API for custom integrations

Real-World Examples from Actual Projects

1. Grid Layout News Widgets

Clear presentation of company news with:

  • Categorization by topics
  • Image tiles for better visuals
  • Filtering by relevance
  • Mobile-optimized view

Used by: International corporations with multiple locations

2. Cafeteria Menu Widgets

Daily updated cafeteria information with:

  • Automatic updates from cafeteria system
  • Transparent allergens and nutritional values
  • Vegetarian/vegan filters
  • Rating function for feedback

Used by: Manufacturing companies with multiple cafeterias

3. Public Transport Widgets

Departure times from external data sources with:

  • Live data from transit authorities
  • Delay information
  • Route suggestions
  • Integration with company shuttle

Used by: Campus companies outside city centers

4. Anniversary Widgets

Automated employee recognition with:

  • Automatic data source from HR system
  • Milestone-based communication
  • Activate team congratulations
  • Integration with benefits program

Used by: Companies with strong employee retention

5. Countdown Timers

Visualization of important events with:

  • Dynamic time display
  • Multiple events in parallel
  • Automatic notifications
  • Integration with calendar systems

Used by: Communication teams for event marketing

These scenarios not only increase the app’s value but also promote daily usage of the Staffbase platform.

Why JASP?

As a digitalization partner, JASP brings over 20 years of experience in Microsoft technologies, SharePoint, and Staffbase extensions. The focus is clearly on pragmatic solutions: quickly implemented, easy to use, and sustainably operable.

Our Expertise

Microsoft Stack:

  • SharePoint Online & On-Premises
  • Microsoft 365 Integration
  • Azure Services
  • Power Platform

Staffbase Integration:

  • Widget Development
  • API Integrations
  • Mobile-First Design
  • SSO Implementation

Change Management:

  • Training for editorial teams
  • Best practice workshops
  • Continuous support
  • Optimization consulting

Implementation in a Few Steps

Phase 1: Analysis (1-2 weeks)

  1. Identify Relevant Content

    • What information is needed daily?
    • Where do friction points occur in daily work?
    • What’s currently searched through other channels?

  2. Define Target Groups

    • Map locations
    • Capture roles and departments
    • Document special requirements

Phase 2: Configuration (1-2 weeks)

  1. Widget Selection and Setup

    • Choose suitable widget template
    • Adapt design to corporate identity
    • Connect data sources

  2. Prepare Integration

    • Configure Staffbase environment
    • Establish Microsoft 365 connections
    • Set up permissions

Phase 3: Go-Live (1 week)

  1. Deployment and Training

    • Activate widgets in Staffbase
    • Train editorial team
    • Publish first content

  2. Monitoring and Optimization

    • Analyze usage data
    • Collect feedback
    • Iterative improvements

Result: Productive use within 4-6 weeks – depending on widget scope and integration complexity.

Measurable Success

Quantitative KPIs

After 3 months of use, customers typically report:

  • 📈 +40% intranet usage through more relevant content
  • ⏱️ -5 min/day time saved per employee in information retrieval
  • 📉 -30% support tickets for organizational questions
  • 🎯 85% satisfaction with personalized content

Qualitative Improvements

  • 😊 Higher employee satisfaction through self-service
  • 🚀 Faster responsiveness of communication teams
  • 💡 More acceptance for internal communication channels
  • 🤝 Stronger sense of belonging to the organization

Who Is This Solution For?

Ideal for:

🏢 Medium to Large Enterprises

  • 500+ employees
  • Multiple locations
  • Hybrid work models
  • Complex organizational structures

📱 Existing Staffbase Customers

  • Who want more from their platform
  • Want to improve personalization
  • Want to relieve IT resources

🔄 Companies in Transformation

  • Digitalization of internal communication
  • Modernization of employee experience
  • Consolidation of communication channels

Getting Started

Quick Start for Staffbase Customers

  1. Take Stock

    • Analyze current Staffbase usage
    • Identify pain points
    • Define quick wins

  2. Browse Widget Gallery

    • Find suitable widgets
    • View use cases
    • Gather inspiration

  3. Start Proof of Concept

    • Select 1-2 widgets
    • Define pilot group
    • Quickly demonstrate value

  4. Scale and Optimize

    • Roll out most successful widgets
    • Unlock additional use cases
    • Continuously improve

Frequently Asked Questions

Q: Do I need technical knowledge? A: No. Widget management is completely no-code. Your editors can work independently.

Q: How long does setup take? A: Initial integration takes 4-6 weeks. Individual widgets are configured in minutes.

Q: Which data sources are supported? A: Microsoft 365, SharePoint, HR systems, external APIs, and many more via REST API.

Q: Is migration of existing content possible? A: Yes, we support migration from SharePoint content and other sources.

Q: How does data privacy work? A: All data remains in your Staffbase environment. GDPR-compliant processing guaranteed.

Q: Is there support during implementation? A: Yes, we accompany you from analysis to go-live and beyond.

Conclusion: Internal Communication That Actually Works

The combination of Staffbase as an enterprise platform and the JASP Widget Builder as a flexible personalization tool creates modern, efficient, and employee-centered internal communication.

The Formula for Success:

Powerful Platform (Staffbase)
    +
Flexible Personalization (Widget Builder)
    +
Pragmatic Implementation (JASP)
    =
Relevant Communication That Resonates

Next Steps

Ready for the next step?

Related Articles:

#staffbase #internal-communication #personalization #employee-experience #microsoft-365
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